CEO Moments
UZOAMAKA ABIA TAKES US ON AN EXCITING RIDE THROUGH HER “JAZZY” OUTFITS.

UZOAMAKA ABIA TAKES US ON AN EXCITING RIDE THROUGH HER “JAZZY” OUTFITS.

Can we meet you? 
I am Mrs Uzoamaka G. Abia, I’m a Christian wife, mother and a serial entrepreneur. I teach online vendors to utilize their smartphones, tell their brand story with the eye catchy product pictures to gain visibility through the use of photo props,light equipment, editing tools, product styling and smart phone photography tips to increase sales. I’m also an accountant and an award winning interior designer.

How did you start your business? What inspired you to set up the multi-dimensions of the Jazzmak brand ?
I run two businesses, I have a knack for jazzy, comfortable spaces that reflect my personality and I enjoy helping others create same. However, I did this mostly for free, till in January, 2018 when I decided to monetize my skills so Jazzmak Designs and Furnishings was conceived and registered with the CAC. 

Hence, I did some certification courses to hone my skill and started out the business online using social media platforms like Instagram, Facebook and Twitter where I consult with clients as well as showcase my work to potential clients. 

Jazzmak Props which is an extension of Jazzmak Designs and Furnishings was borne out of my desire to help other online businesses boost sales. I believe that If we must attract buyers online, it’s  important we pay attention to product presentation, the online business thrives on good visuals and the only way to create good visuals and content is by the use of these photo styling tools I mentioned earlier. We are in a high-tech digital age, so one would expect that selling products online should be easy but I often hear online businesses complain of low sales even when they have very good quality and very essential products to offer. This got me thinking, what could be wrong? I had to do a research on why online businesses experience low sales. During my research I observed that vendors who have  good quality product photos tend to gain more visibility and patronage than others who pay no attention to their product presentation. One thing was common amongst them, they told their product story through the use of props, captured high quality images of their process and finished work with the help of high megapixel cameras and light equipment. 

How long have you been in business and what has the experience been like for you?
I’ve been in business for 2 years and 4 months now.Being a serial entrepreneur, who has passion for many other things asides interiors and product styling and has a vision to create lucrative job opportunities for the teeming population of youth in Nigeria. We aspire to become a brand that can compete favorably with both local and international brands. 

Where do you see the  “Jazzy” brand five years from now?
I foresee that five years from now, we will expand our reach, we will have other chains of businesses to our name, we will create jobs, train and retrain, equip and reequip our workforce with the right skills to put the brand towards its goal.

What else do you get up to when you are away from your CEO duties?
I’m a Christian who loves to share the goodwill message of Christ, I am a member of the Strong women Fellowship of Nigeria, a Sunday school teacher in my local assembly, I love to learn new things and share my knowledge with others and I’m a fashion enthusiast. 

What’s your philosophy of life?
I choose to live by choice, not by chance; to make changes, not excuses; to be motivated, not manipulated, to be useful not used; to excel, not compete; I choose self esteem, not self pity; I choose to listen to my inner voice not the random opinions of others. 

So where can we find you if we are looking to have our space exquisitely finished ?
We are located at no 14 Shekinah Close, Agip by Mgbuoshimini, Rumueme Port Harcourt. Our social media handles are @jazzmak_props and @jazzmak_designs

Are there any new projects to look out for from your brand?
We come across quite a number of customers who even after they have gotten props from us, still do not have the time or do not know how to go about their product presentation. Often times, they request that we help them style/shoot their product. We have been able to work with a few brands in this regard and have gotten excellent feedback. So we are considering adding this service to our chain of business.

Thanks for your time.

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